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Mary Kay To Sponsor the ACM Awards

Blake Shelton and Luke Bryan will co-host the event.

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By: Marie Redding

Senior Editor, Rodman Media

MAry Kay has signed on to be the Official Beauty Sponsor of the 50th Academy of Country Music (ACM) Awards, which will be televised on Sunday, April 19 at 8:00 p.m. ET on CBS.

The event will be broadcast live for the first time, from AT&T Stadium in Arlington, Texas. Blake Shelton and Luke Bryan will co-host the event. Throughout the awards show, six Mary Kay commercials will air nationwide.

Sara Friedman, Vice President of U.S. Marketing for Mary Kay Inc., said: “The 50th ACM Awards is a landmark event and we’re thrilled to be part of a historic country music experience at one of the biggest venues in the country in our own backyard. This platform allows us to showcase our irresistible beauty products to a national audience while providing an opportunity to engage Mary Kay’s independent sales force and reach Mary Kay brand lovers, as well as new customers, through a new and different avenue.”

Teresa George, SVP Brand Integration & Strategic Partnerships for the Academy, added: “We are excited to partner with a Dallas icon and legendary beauty brand, Mary Kay, as we prepare for the largest celebration in country music history.”

Photo: Darrell Overcash, President of Mary Kay US, reveals Mary Kay as the Official Beauty Sponsor of the 50th Academy of Country Music Awards to be held April 19 at AT&T Stadium in Arlington, Texas.
 

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